Insights & News

Pay-per-click (PPC) advertising can be a powerful tool for attracting new patients to your optometry practice. But is it the *right* tool for your specific goals and budget? Sagewood Vision explores the key considerations for optometry practices evaluatin

Effective vendor management is crucial for optometry practices aiming to improve profitability and operational efficiency. This guide offers practical strategies for vendor selection, contract negotiation, and performance monitoring to help you streamline

Securing the right financing is crucial for optometry practice growth. This guide explores various financing options, including loans, leases, and strategic financial planning, to help you make informed decisions and achieve your practice goals.

Comprehensive eye exams are essential for maintaining good vision and detecting potential eye problems early. At Sagewood Vision, we believe in empowering our patients with knowledge about their eye health. This guide explains what to expect during a comp

Refractory glaucoma—glaucoma that doesn't respond well to standard eye drops or laser treatment—may require specialized surgery. Understand success rates, realistic outcomes, and what the procedure involves.

Anterior capsular phimosis is a treatable eye condition that can develop after cataract surgery. Understand the signs, causes, and treatment options to protect your vision.

The retinal surgery device market is growing rapidly, bringing new treatment options to patients with serious eye conditions. Understand what these advances mean for your vision care and why your eye doctor may recommend newer surgical approaches.

Modern eye surgery relies on sophisticated imaging and workflow systems that enhance precision and patient safety. Discover what these advances mean for your care.

ARVO 2026 highlights breakthrough research in anti-inflammatory agents and refractive corrections. Discover what these advances mean for your vision care and how they may shape treatment options at your eye doctor's office.

Cerebral visual impairment affects how the brain processes vision, not just the eyes. Many cases are missed because symptoms don't show up on standard eye tests. Understand the signs and how your eye care provider can help.

Glaucoma progression isn't measured the same way everywhere. Discover how your eye care team defines fast progression and why consistency in monitoring matters for your vision.

Dry eye disease affects millions worldwide, yet many patients don't recognize their symptoms. Discover why awareness is low, how to educate your patients, and how better dry eye management strengthens practice revenue.

Retinitis pigmentosa is a rare genetic eye disease that progressively damages the retina, affecting night vision and peripheral sight. This guide explains how advanced stages impact visual acuity and what patients can expect.

Gene therapy for neovascular age-related macular degeneration (nAMD) represents a significant advance in treatment options. However, patients should understand that these therapies improve retinal structure—not necessarily vision itself. Here's what you n

Glaucoma requires consistent daily eye drop use to prevent vision loss. New instillation devices help patients apply drops correctly and stay on track with treatment. Understand how these tools work and why adherence matters.

Kentucky lawmakers are advancing changes to optometry board licensing standards. Here's what these regulatory updates mean for your eye health care, the providers you see, and your access to vision services.

Eyewear design is a global craft. Discover how designers from different countries bring unique perspectives to frame manufacturing, materials, and fit—and what that means for your vision care.

A new partnership between Eyecelerator and Unither Pharmaceuticals aims to expand access to eye care innovation. Here's what you should understand about this collaboration and how it may affect your treatment options.

Andy Wolf frames represent a premium positioning strategy that drives optical capture and revenue per patient. Discover what practices should know about this brand for summer 2026.

Premium eyewear brands attract patients seeking style and quality. Discover how practices can educate patients about designer frames, increase optical capture, and strengthen practice revenue through thoughtful frame selection and patient communication.

INVU oversized frames are a bold fashion statement, but they come with real considerations for your vision and comfort. Here's what you need to know before choosing them.

Designer eyewear archives represent more than nostalgia—they signal brand heritage and patient trust. For practice owners, understanding how optical inventory and brand positioning drive patient loyalty directly impacts practice valuation and EBITDA growt

When your eye care practice invests in premium eyewear technology and advanced equipment, patients benefit through better vision outcomes and more personalized care. Discover what quality indicators matter most.

Warby Parker's first-quarter growth reflects broader shifts in eye care retail. Independent optometry practices can learn valuable lessons about market positioning, patient retention, and operational efficiency from these industry trends.

RxSight, Inc. recently reported its first quarter 2026 financial results. Here's what you should understand about the company's performance, its role in eye care innovation, and how it may affect the vision correction options available to you.

Trade policy decisions made in Washington affect the cost and availability of your glasses, contacts, and eye care services. Here's what the Vision Council's recent USTR testimony means for you as a patient.

Sight Sciences released Q1 2026 financial results showing growth in its minimally invasive eye care technology. Here's what patients should understand about the company's progress and how it affects your access to advanced vision treatments.

EyePoint's first quarter 2026 revenue results signal important developments in pharmaceutical eye care. Understand what these announcements mean for your treatment options and the evolving landscape of vision care.

Wondering if your contact lens is still in your eye? Follow these practical steps to check safely, locate a lost lens, and know when to seek professional help from your eye care provider.

Showering with contact lenses in your eyes poses real risks to your vision. Water exposure can introduce harmful microorganisms and compromise lens integrity. Discover safe practices to protect your eyes.

Colored contact lenses are popular for cosmetic reasons, but can they actually improve how your eyes track movement? Discover what the science says and how to choose safely.

Contact lens discomfort is a leading reason patients discontinue wear. Discover practical strategies to optimize fit, educate patients on care, and reduce dropout rates—boosting practice retention and revenue.

Contact lens technology has evolved dramatically over the past decade. Modern lenses now offer better oxygen permeability, extended wear options, and specialized designs that can slow myopia progression in children—all while improving comfort and eye heal

Recent policy changes could accelerate Medicare approval for certain in-office eye procedures. Here's what patients should understand about coverage, and what it means for your eye care practice's revenue cycle.

Research shows that patient age and education level significantly influence cataract surgery outcomes. Understanding these factors helps you set realistic expectations and prepare for the best possible result.

Photobiomodulation is an emerging treatment that uses specific wavelengths of light to stimulate cellular healing. Recent research shows promise for dry eye disease patients seeking relief from symptoms and vision improvement.

Genetic testing can identify inherited eye diseases before symptoms appear. Discover how your age, family history, and whether one or both eyes are affected influence whether genetic testing is right for you.

Recent studies have raised concerns about a potential link between GLP-1 receptor agonists like Wegovy and ischemic optic neuropathy. Here's what you need to know if you're taking these medications.

Eyewear design is a global craft. Discover how designers from different countries contribute to the frames and lenses you wear, and what that means for your vision quality and comfort.

A new partnership between Eyecelerator and Unither Pharmaceuticals aims to expand treatment options and accelerate innovation in eye care. Here's what you should understand about this collaboration and how it may affect your vision care.

Andy Wolf eyewear combines European design with optical precision. Discover what makes these frames a smart choice for summer 2026, from UV protection to frame durability.

Premium eyewear brands attract patients seeking style and quality. Discover how offering diverse frame collections—including designer options—increases optical capture rates and practice profitability.

INVU oversized frames offer bold style and wider fields of vision. This guide explains frame sizing, lens options, and how to determine if oversized eyewear is right for your vision needs and lifestyle.

When luxury eyewear brands tap their archives for exclusive collections, it signals a market shift toward heritage and storytelling in frames. Here's what optometry practices should know about curating frame inventory that resonates with patients and driv

Modern optical frames offer more than style. Discover the materials, coatings, and technologies that affect durability, comfort, and vision quality—and how to choose frames that work for your lifestyle.

Warby Parker's recent growth signals shifts in how Americans access eyewear. Understand what this means for your eye care choices, quality standards, and finding the right provider for your vision.

RxSight, Inc. recently reported its first quarter 2026 financial results. For patients exploring vision correction options, understanding what these updates mean can help you make informed decisions about your eye care.

The Vision Council recently testified before the U.S. Trade Representative about tariffs on imported eyewear and lenses. Here's what patients need to understand about this advocacy and how it may impact your eye care costs and choices.

When major eye care companies release financial results, it can affect the treatments and services available to you. Learn what Sight Sciences' Q1 2026 performance means for patients seeking advanced vision care solutions.

When large eye care companies announce quarterly results, practice owners should pay attention. Learn how pharmaceutical revenue trends influence the optometry market, practice valuations, and your strategic planning.

SUNY Optometry's 2026 commencement celebrates newly trained optometrists entering the field. Discover what this milestone means for patient access to quality eye care and the evolving optometry landscape.

Amyotrophic lateral sclerosis (ALS) affects the nervous system and can impact vision. Discover what patients should know about new treatment options and how to protect eye health during neurological disease management.

Progressive lenses offer seamless vision at all distances without visible lines. Discover whether they're the right choice for your vision needs, how they compare to other options, and what to expect during your first fitting.

Floaters and flashes are common eye symptoms, but some warrant immediate medical attention. Discover which signs require urgent care and how to protect your vision.

Macular degeneration and glaucoma are two serious eye conditions that can lead to vision loss, but they affect your eyes in very different ways. Understanding the key differences can help you recognize symptoms early and seek appropriate care.

LASIK and PRK are both FDA-approved laser eye surgeries that correct refractive errors. Learn how they differ in technique, recovery, candidacy, and outcomes to help you make an informed decision about your vision care.

You see clearly today—but that doesn't mean your eyes are healthy. Annual eye exams detect diseases like glaucoma and diabetic retinopathy before symptoms appear, protecting your vision and overall health.

Pediatric eye exams are a critical part of your child's health care. Discover the recommended screening timeline, what to expect during an exam, and how early vision problems can affect learning and development.

Spending hours at a computer can leave your eyes tired, dry, and uncomfortable. Computer vision syndrome is real—and treatable. Discover what causes it, how to spot the signs, and proven strategies to protect your vision.

Astigmatism is one of the most common vision problems, affecting millions of people worldwide. If you've been told you have astigmatism, this guide explains what it means, what causes it, and how modern correction options can help you see clearly.

If dry eyes have made contact lens wear uncomfortable, you're not alone. Learn about specialized lens materials, designs, and management strategies that can help you wear contacts successfully while managing dryness.

Not all eye vitamins live up to their claims. Discover what peer-reviewed research actually says about supplements for vision health, which ones may help, and which are overhyped.

Strabismus—misalignment of the eyes—doesn't only affect children. Many adults live with this condition and have effective treatment options available. Discover what causes adult strabismus and how modern approaches can help.

Around age 40, many people notice they can no longer focus on close objects without holding them at arm's length. This is presbyopia—a natural age-related change in your eye's lens. Discover what causes it and how reading glasses can restore your near vis

EyeWorld Weekly's May 2026 edition covers critical topics for optometry practice leaders: valuation drivers, private equity partnerships, and strategies to strengthen your practice's financial health and market position.

When you hear about high-earning eye doctors, you might wonder what it means for your care. Learn how optometry practice economics work and why understanding your doctor's business model matters to you as a patient.

Latinos en Optometry is expanding opportunities for early-career professionals in eye care. Discover how this initiative strengthens the optometry profession and improves access to quality vision care for diverse communities.

SUNY Optometry's 2026 commencement represents a new generation of eye care professionals entering the field. Discover what this means for patients seeking quality vision care and how the optometry profession is evolving.

Every May, hundreds of new optometrists graduate and begin serving patients. Here's what you should know about evaluating new eye care providers and understanding their qualifications.

Your eyes use specialized cells to process light and dark. Understanding ON/OFF balance helps explain why your eye doctor performs certain tests and how they detect vision problems early.

Multi-specialty practice openings are reshaping how patients access eye care. Discover what integrated internal medicine and optometry clinics mean for your vision and overall health.

Athletes at every level face unique eye health challenges. Discover what professional sports teach us about vision protection, injury prevention, and the role of comprehensive eye care in peak performance.

Bayer's acquisition of Perfuse Therapeutics represents a significant investment in advanced eye care treatments. Understand what this means for patients and the future of vision care.

Antibiotic eye drops and oral medications play a critical role in treating bacterial eye infections. Understand when your eye care provider prescribes them, how to use them correctly, and why appropriate use matters for your vision health.

Gum disease isn't just a dental problem—it can affect your eyes too. Discover how periodontal disease links to vision issues and what you should discuss with your eye care team.

Major pharmaceutical companies like Bayer are expanding their eye care portfolios with significant investments in new treatments and technologies. Here's what you need to know about these developments and how they may affect your vision care options.

Oculomics uses advanced imaging and data analysis to spot eye disease before symptoms appear. Discover how this emerging field is transforming patient care and what it means for your eye health.

Artificial intelligence is becoming part of modern eye care. From screening for disease to analyzing your vision, AI tools help eye doctors detect problems earlier and provide better care. Here's what you should know about AI technology in optometry.

Bayer's acquisition of Perfuse represents a major shift in retinal disease treatment. Understand what this deal means for patients seeking advanced eye care and how it may affect your treatment options.

Recent research has identified specific metabolites—chemical compounds in your body—that may influence age-related eye diseases like macular degeneration. Here's what you need to know about this emerging science and how it affects your eye health.

The David Kelby Johnson Hope Fund represents a meaningful commitment to expanding access to quality eye care. Discover how this initiative honors a legacy of service and supports vision health for patients who need it most.

Modern eye care centers are pioneering new approaches to patient treatment and vision care. Understand what these advances mean for your eye health and how to evaluate quality eye care options.

Cell-based eye implants are an exciting frontier in vision care. This guide explains what they are, how they are placed, what conditions they may treat, and what questions to ask your eye doctor before moving forward.

Cole Eye Institute's 2025 year in review highlights major advances in eye care and patient outcomes. Discover what these developments mean for your vision health and the future of eye treatment.

Cleveland Clinic's dedication of a new eye care center represents a significant investment in vision health. Understand what this means for patients and how to access specialized eye care services.

Detroit residents have access to quality eye care options. This guide explains what patients should know about scheduling exams, understanding their vision needs, and choosing the right eye care provider for their family.

Pop-up eye clinics bring affordable vision care to underserved communities. Understand how these temporary clinics operate, what services they provide, and whether they're right for your eye health needs.

Vision care practices are evolving rapidly with new technologies and operational improvements. Here's what patients should understand about how these advances benefit your eye health and the care you receive.

When a trusted eye care provider retires, patients often have questions about their medical records, ongoing prescriptions, and finding new care. Here's what you need to know about practice transitions and how to protect your eye health.

Many patients don't realize free or low-cost vision care is available through community health centers, nonprofit organizations, and government programs. This guide explains your options.

Unhoused individuals face significant barriers to eye care. Discover how comprehensive vision programs address these challenges and why accessible eye health matters for vulnerable populations.

A major eye care technology has won recognition in 2026. Discover what this award means for patients, how advanced vision technology is changing eye care, and what to expect when visiting your eye care provider.

When large vision care companies report strong earnings, it signals investment in research, product quality, and patient access. Understand what corporate health means for your eye care.

The Canadian Association of Optometrists sets professional standards that shape how you receive eye care. Understand what they do, why their celebrations matter, and how their guidelines protect your vision.

The U.S. eyewear market is growing rapidly, driven by digital device use, aging populations, and new technology. Learn what market trends mean for your eye care choices and how to get the best value for your vision needs.

Marchon Eyewear and VSP Vision are major players in the eyewear industry. Understand what these brands offer, how they differ, and what matters most when selecting frames for your eye health.

Selecting eyewear involves more than picking a style you like. This guide explains frame materials, lens technologies, and how to work with your eye care provider to find glasses or contacts that give you clear, comfortable vision.

Domestic eyewear manufacturing is expanding across the US. Discover what this manufacturing boom means for your prescription glasses, frames, and the future of your local eye care practice.

The eyewear market is experiencing a renaissance driven by luxury brands entering affordable segments, direct-to-consumer models, and sustainable manufacturing. Understand how these global trends affect your frame choices and what to expect from your eye

Daegu, South Korea, is building a major hub for eyewear innovation and manufacturing. Discover what this development means for patients seeking advanced vision care solutions and how it reflects broader trends in the eye care industry.